Privacy Policy

Effective Date: October 30, 2024

At DayNight Sunglasses (“we”, “our”, or “us”), we value your privacy and are committed to protecting your personal data. This Privacy Policy outlines how we collect, use, and protect your information in compliance with the General Data Protection Regulation (GDPR), the Australian Privacy Principles (APPs), and other applicable laws.

1. Who We Are

Website: daynightsunglasses.com
Business Name: DayNight Sunglasses
Address: 13 McLennan Street, Woody Point QLD 4019 Australia
Email: sales@daynightsunglasses.com

2. What Information We Collect

We may collect the following personal data from you:

  • Contact Information: Name, email address, phone number, shipping, and billing addresses
  • Payment Information: Credit card or payment method details (processed securely by third-party providers)
  • Account Data: Username, password, and purchase history (if you create an account)
  • Browsing Information: IP address, browser type, cookies, and usage data for analytics and advertising purposes
  • Communication Data: Any messages you send to us via email, contact forms, or social media platforms

3. How We Collect Your Data

We collect personal data through:

  • Direct interaction: When you make a purchase, create an account, or contact us
  • Cookies and tracking technologies: When you browse our website
  • Third-party services: Payment providers, analytics platforms (e.g., Google Analytics)

4. How We Use Your Data

We use your personal data for the following purposes:

  • Order fulfillment: To process your orders and manage shipping
  • Customer service: To respond to inquiries, provide support, and manage returns/refunds
  • Marketing communications: To send you promotions, updates, and newsletters (with your consent)
  • Analytics: To monitor website traffic and improve user experience
  • Legal compliance: To comply with obligations, including tax and fraud prevention laws

5. Legal Basis for Processing Data

Under the GDPR, we process personal data on the following bases:

  • Consent: When you sign up for newsletters or accept cookies
  • Performance of a contract: To fulfill your orders and manage transactions
  • Legal obligation: To comply with applicable laws
  • Legitimate interest: For analytics, fraud prevention, and customer support

6. How We Share Your Data

We may share your personal data with:

  • Service Providers: Payment processors, shipping companies, and marketing platforms
  • Legal Authorities: When required by law or in response to legal requests
  • Third-party Analytics Providers: Such as Google Analytics for traffic monitoring

We ensure all third parties respect your data and comply with relevant laws.

7. How We Store and Protect Your Data

  • Data Security: We use encryption and secure servers to protect your information.
  • Data Retention: We keep your data only as long as necessary to fulfill the purposes outlined in this policy or to comply with legal obligations.
  • International Transfers: As we operate in Australia, your data may be stored or processed outside the European Economic Area (EEA). We ensure these transfers comply with GDPR standards.

8. Your Rights Under the GDPR

If you are located in the EEA, you have the following rights:

  • Right to Access: Request a copy of your personal data
  • Right to Rectification: Request correction of incorrect or incomplete data
  • Right to Erasure: Request deletion of your data (“Right to be Forgotten”)
  • Right to Restrict Processing: Request a restriction on processing activities
  • Right to Data Portability: Request transfer of your data to another service
  • Right to Withdraw Consent: Opt out of communications at any time
  • Right to Object: Object to data processing for direct marketing purposes

To exercise these rights, contact us at sales@daynightsunglasses.com.

9. Cookies and Tracking Technologies

We use cookies to improve your browsing experience and personalize content. You can manage your cookie preferences through your browser settings or our Cookie Policy.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices or content. Please review their privacy policies independently.

11. Marketing Communications

With your consent, we may send you promotional emails. You can opt out at any time by clicking the “unsubscribe” link in the emails or contacting us at sales@daynightsunglasses.com.

12. Changes to This Privacy Policy

We may update this policy from time to time. We encourage you to review it periodically. Any significant changes will be communicated to you through the website or email.

13. How to Contact Us

If you have questions or concerns about this Privacy Policy or how we handle your data, please contact us at:
Email: sales@daynightsunglasses.com
Address: 13 McLennan Street, Woody Point QLD 4019 Australia

14. Lodging a Complaint

If you are not satisfied with how we manage your data, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC) or your local data protection authority within the EEA.